Workindoggz
EmilyRae shaped the brand foundation for Workindoggz, an organization on a mission to connect, equip, and serve dog lovers through standout services and community-first resources. She defined the brand’s tone—friendly, direct, and passionate—and crafted its core values and messaging to speak clearly to people and their pups.
Under Seventh Ave leadership, EmilyRae then collaborated on a full visual identity system designed to grow with the brand—from logo to color palette to type system—every element anchored in trust, zeal, and down-to-earth utility.
Type - Brand Build
Industries - For Profit, Sustainable Pet Wellness Brand
Scope - Strategy + Messaging + Visuals
Year - 2022
EmilyRae defined a voice that’s warm, wise, and slightly-playful—shaping how Workindoggz speaks, from welcome emails to trailhead flyers.
Along with collaborating on the log logo, EmilyRae led the internal tagline exploration process; she developed a unique tagline to draw in Workindoggz’s ideal audience.
EmilyRae created a bold yet approachable visual identity designed to strike the right balance between dependable and upbeat—just like the dogs this company serves.
EmilyRae designed a flexible icon set that brings clarity to services and adds a bit of tail-wagging charm across digital and print.
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