Seventh Ave Creative
While at Seventh Ave, EmilyRae led brand strategy for the branding agency itself: an intentionally small studio serving nonprofits, ministries, and mission-driven brands. She built the foundation from the ground up, defining the brand’s core strategy and voice to reflect the team’s passion for service and creative clarity.
She also collaborated, with her team, on the visual identity and led the illustration approach—shaping an friendly, mission-driven style that brings the brand’s purpose to life across web, print, and client-facing materials.
Type - Brand Refresh
Industries - For Profit, Purpose-Driven Branding Agency
Scope - Strategy + Messaging + Illustration + UI
Year - 2024




EmilyRae led the development of the agency’s brand core. EmilyRae built its mission, vision, values, and personality to resonate with its purpose-led partners.



EmilyRae helped shape a visual identity rooted in approachability and heart.



She also led the illustration approach, creating a style that brings clarity and warmth to abstract ideas with the goal of anchoring Seventh Ave’s work in story and service.

EmilyRae also wrote all of the copy for Seventh Ave's site along with refining the UI to better-reflect the agency’s thoughtful process and to showcase its work.
Want to Work Together?
Collaborate with EmilyRae on your next project, or connect with her to explore educational opportunities.