Fishers Island Seagrass Management (FISM) Coalition
While at Seventh Ave, EmilyRae led brand strategy for the FISM Coalition—a community group working to protect the seagrass meadows around Fishers Island, NY. With new initiatives launching and no clear brand in place, they needed sharper messaging and stronger visuals.
She developed core communications, tailored outreach for key audiences, and built a cohesive system to support their mission. She also illustrated custom visuals to simplify complex marine science for the general public. Her work helped FISM grow awareness and rally community support for conservation.
Type - Brand Refresh
Industries - Non-Profit, Conservationist
Scope - Strategy + Messaging + Visuals + Illustration
Year - 2025
EmilyRae developed a consistent tone of voice for FISM that unified messaging across their core initiatives: boater outreach, lawn care, and community education. Her strategy insures clarity and cohesion.
EmilyRae designed, illustrated, and wrote a variety of Boater Initiative materials, including brochures, checklists, and awareness items, to engage boaters in protecting seagrass.
She crafted educational assets for community outreach, such as social media games, posters, and kid-friendly pamphlets, to raise awareness and foster engagement.
For the Lawn Care Initiative, EmilyRae illustrated and wrote informational brochures, flyers, and infographics that empowered residents to adopt environmentally responsible practices.
Want to Work Together?
Collaborate with EmilyRae on your next project, or connect with her to explore educational opportunities.