https://www.johnsonemilyrae.com/illustrations daily 0.75 2025-07-18 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/728ef56f-2e2e-4d1d-8333-9e4e5ff631a5/Pen+%26+Ink+3-5+Racoon+-+Poster.png Illustrations Raccoon Holding a Pie, Pen & Ink 1/5 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/148b8246-e155-454e-b3e5-1e8259b4650d/Pen+%26+Ink+2-5+Cardinal+-+Poster.png Illustrations Cardinal Carrying Chocolate Chip Cookies, Pen & Ink 2/5 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/8bbdf1fd-a284-4523-841d-02b25c313683/Pen+%26+Ink+5-5+Hedgehog+-+Poster.png Illustrations Hedgehog on a Cinnamon Bun, Pen & Ink 5/5 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9bf292d4-a075-423e-8aa3-b7fafc300ef1/Pen+%26+Ink+4-5+Squirrel+-+Poster.png Illustrations Squirrel Holding a Christmas Cookie, Pen & Ink 1/5 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9d80609e-4496-4768-adbd-837008f0b475/Pen+%26+Ink+2-5+Rabbit+-+Poster.png Illustrations Rabbit Holding a Candy Cane, Pen & Ink 3/5 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620328021135-5M5PFIZO3DWLP9GTUK6O/Babbet_Book_Cover.png Illustrations Book Cover of Sinclair Lewis's Babbitt https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9c13e577-c990-499a-97e7-1e4bb9148503/The_Mysterious_Death_Final.png Illustrations Opening Magazine Article Page, 2 of 2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/6ccd9b99-eb54-4ff0-b0da-e2ce5f6c87b8/Queen_of_Crime_Final.png Illustrations Opening Magazine Article Page, 1 of 2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/ca2572c5-a1d8-42a5-9108-6b0f26765dab/Monster_Calls_Book_Cover_FINAL.png Illustrations Book Cover of Patrick Ness's A Monster Calls https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/49d57658-40e0-4771-96a8-25f476f9e2fc/Oxford_Doors_Zine.png Illustrations Opening Magazine Page https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/064ce9e0-8981-493c-a0ac-9c0b2817a612/Fantastic_Mr_Fox_Semi_Final.png Illustrations Book Cover of Roald Dahl's The Fantastic Mr. Fox https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620071552841-SZYLC6M5HP7ACOWNOXU7/VANLIFE1.jpg Illustrations "How To" Magazine Spread, Page 1 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/5d2ab51c-4188-43ea-87c6-50c35d51eab1/VANLIFE2.jpg Illustrations "How To" Magazine Spread, Page 2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620070684334-HFA6K590BN30RRWNPO6S/finaldangerismytrade+2.png Illustrations The Game Is Afoot, Sherlock 1/2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620070900144-3I5DXDFRLH7F2BS4QAHQ/finaldangerismytrade.png Illustrations Danger is Part of My Trade, Sherlock 2/2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753016523958-YH48ZRID7H7S41LYYEMR/sizeacclesia2.png Illustrations Band Poster, Ecclesia 1/2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620071996382-TF9CFOBXKC8NDFGM5AVO/ecclesia_.png Illustrations Band Poster, Ecclesia 2/2 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1620143089580-PM1J8P18RN05WCE8FC0O/filibustercover.png Illustrations Cover of the Filibuster (AUM’s Literary and Arts Magazine) https://www.johnsonemilyrae.com/home daily 1.0 2025-09-03 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b8eb5ee5-a035-4545-a9c6-5190dbca7e60/IMG_3091+2.jpg https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/5667dc87-643b-45cd-a1be-6c361eb9d14c/Project_2_Thumbnail_Image.jpg Home Pivot - Strategy + Messaging + Visuals + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/a08217c2-e1c3-488f-937b-a2b41c6003ee/Postcard_Mockup.png Home QuietMind – Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/0eb5615e-6757-44c2-b542-a11b2d1a7a22/FISM-Flyer-Mockup.jpg Home FISM - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/75b8448c-ff3f-4587-af71-cd1dd428376a/Box_Mockups_OP_2_Exterior+2.png Home Bird & Trove - Strategy + Messaging + Visuals https://www.johnsonemilyrae.com/about daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/e9ec6978-a6c2-4e03-a690-322379f82d13/IMG_4514.png https://www.johnsonemilyrae.com/teaching-philosophy daily 0.75 2025-07-28 https://www.johnsonemilyrae.com/contact daily 0.75 2025-07-22 https://www.johnsonemilyrae.com/branding daily 0.75 2025-07-30 https://www.johnsonemilyrae.com/branding/quiet-mind monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/a59bf972-540d-40f4-b0f6-5eb5c6c77bd7/QM_Primary_Illustrations_Lockup.png Branding - Quiet Mind - Illustration + UI EmilyRae developed custom illustrations that express the comfort and calming impact of the Original Weighted Pillow. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/af617f75-b7d7-49d1-9d4d-52b48fbfd31b/QM_Secondary_Illustrations_Lockup.png Branding - Quiet Mind - Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/92156245-e97c-433b-a242-7f9d3545bd53/QM_6_Social_Media_Post-03.png Branding - Quiet Mind - Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/61d06cff-87b2-4b61-89ec-a4d55d02deae/QM_6_Social_Media_Post-05.png Branding - Quiet Mind - Illustration + UI EmilyRae also developed a unique social media pack (including copy) for Quiet Mind, with posts focusing on product use, benefits, and storytelling. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/43caa8f2-dab1-421d-9030-6f5798745694/202.png Branding - Quiet Mind - Illustration + UI From clunky to calming, EmilyRae fine-tuned Quiet Mind’s user interface to better reflect the product’s soothing promise. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/c5ccbcb2-8078-4df9-9223-80d3530fdb71/QM_Icon_Lockup.png Branding - Quiet Mind - Illustration + UI EmilyRae crafted thoughtfully drawn icons that soften technical info and bring a calm, human touch to product features. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/f91e67c1-c1ed-4ccd-a8a0-b81d6d450ef6/Postcard_Mockup.png Branding - Quiet Mind - Illustration + UI From website to unboxing, her illustrations carry the brand. They appear in digital campaigns, social posts, and a step-by-step how-to card included with every product. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/8a19f1a7-2ba5-4795-b3f2-740893e9f291/QM_6_Social_Media_Post-01.png Branding - Quiet Mind - Illustration + UI EmilyRae also designed scroll-stopping social content that brings Quiet Mind’s brand story to life with warmth and clarity. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/dd5f6844-1d05-448e-b908-722b548346ea/QM_6_Social_Media_Post-02.png Branding - Quiet Mind - Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/593d5b33-f6e5-4b29-9947-2a31c8bfc3d3/QM_6_Social_Media_Post-04.png Branding - Quiet Mind - Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/e893ac38-2257-4b6f-8dc4-82198911b778/QM_6_Social_Media_Post-06.png Branding - Quiet Mind - Illustration + UI https://www.johnsonemilyrae.com/branding/bird-and-trove monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/83dbe8aa-8811-4eac-8103-b347ab92ee2f/B%26T_4_Grid_Personality_TOV-01.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/a44711ff-d885-45cd-8613-e77e42a12c3e/Pivot_4_Grid_Personality_TOV-05.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals EmilyRae crafted the company’s core statements, tone-of-voice guidelines, personality positioning, and messaging to align every touchpoint. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b95eb1b0-6471-41c5-86ed-d72a205a24e9/Tissue_Paper_Mockup_Ampersand_Pattern.jpg Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/47d7d541-6ae9-48f3-98b3-9fd8e3f5bf8a/4267556.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/75b8448c-ff3f-4587-af71-cd1dd428376a/Box_Mockups_OP_2_Exterior+2.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753724999871-L70UPW6G0K0SCE4Z40K2/IMG_1667.jpg Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals After numerous roughs, EmilyRae also developed a custom logo to express the craftsmanship and care of Bird & Trove. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753737299104-VA335PL21QOQAEM9KJPG/website_mockup.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals EmilyRae led site-wide copywriting and provided thoughtful feedback on UI and eCommerce UX to support a seamless customer journey. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/fd8ca544-0678-44ef-b3b2-c940e4a4a7a4/B%26T_4_Grid_Personality_TOV-02.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/62b3155f-84d1-4f33-b8d6-97d7c22e5a3d/Pivot_4_Grid_Personality_TOV-06.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/f77a678a-ef6f-43cd-89d4-c583a7fa1e67/B%26T_Name.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals EmilyRae led the internal naming exploration process, developing a custom curriculum used within the agency to guide research and strategy. She also developed the brand tagline and shared key research insights with the client as part of Bird & Trove’s brand development. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/057cdd8e-79bf-4d89-91c0-9e495d20b328/Tissue_Paper_Mockup_Bird_Pattern.jpg Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/20cf9242-ac2f-4f75-abf1-272410b7a1fe/Box_Mockups_OP_1_Exterior.png Branding - Bird & Trove - Strategy + Naming + Messaging + Visuals EmilyRae designed a flexible, simplistic identity system with packaging concepts and custom pattern designs. https://www.johnsonemilyrae.com/branding/pivot monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/74699cf6-077e-4906-bc11-575e3194ae6b/Primary_Logo_Conference_Mockup.jpg Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/d63cb54d-a1fe-40d5-a603-53d9db806386/Pivot_Lanyard_Mockup.jpg Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/ddee3404-cbb7-4075-bed9-f95d583765ba/Pivot_4_Grid_Personality_TOV-01.png Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753724661601-7WU2LUZHCOIXXH79D12J/IMG_1669.jpg Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/33747fb6-62dc-41f0-a352-423e0a076bb1/Pivot_Secondary_Logo_Icon.png Branding - Pivot - Strategy + Messaging + Visuals She designed a logo symbolizing community and unity with four P-like shapes forming a negative-space Cross, reflecting Pivot’s Christian leadership mission. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753728316985-06DAV605MTFH36BWX35C/Final_Logo_Tshirt-Mockup.jpg Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/21fa4912-cc83-4b2d-9153-a3f0322ea2b0/Pivot_4_Grid_Personality_TOV-02.png Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/97d2ac1a-d72a-411a-ac4e-a47ac2471421/Pivot_4_Grid_Personality_TOV-03.png Branding - Pivot - Strategy + Messaging + Visuals EmilyRae built their mission, vision, values, messaging, and personality. Plus EmilyRae created a tailored strategy of dos and don’ts to engage program participants, leaders, and donors – unifying diverse audiences and aligning communication across all touchpoints. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/81af639a-79c7-4918-a8fa-0e32a6caea3c/Pivot_4_Grid_Personality_TOV-04.png Branding - Pivot - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b4544717-a002-4e86-8be7-2c78a91198d5/Pivot_Photo_Guide.png Branding - Pivot - Strategy + Messaging + Visuals EmilyRae also collaborated on a photography style guide to ensure brand consistency across all visual assets—focusing on warmth, authenticity, and leadership in action. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b6d44271-92e2-4f70-a59d-4dd2dbbb1773/website_mockup.png Branding - Pivot - Strategy + Messaging + Visuals EmilyRae crafted full-site copy and advised on UI to enhance an intuitive user experience. https://www.johnsonemilyrae.com/branding/fism monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b1dff061-7232-47b2-a6d8-fc7a96959fdc/FISM_Primary_Logo_Lockup.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b4fbd8b0-8ae7-4ddb-a7d7-d56a72c8c909/creased+paper+mockup.jpg Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration She crafted educational assets for community outreach, such as social media games, posters, and kid-friendly pamphlets, to raise awareness and foster engagement. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/c4a045b6-f46f-47eb-bcd5-b2a317ae3be3/elly+brochure.jpg Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1752985283549-RMXXWD8K3G4RAI0K2AMG/bumpersticker_mockup.jpg Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9a97142a-59a6-4adb-92a4-93f7cef3b68f/boater+brochure.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/6aafb714-8548-4dcf-99db-21998b49eed9/FISM_4_Grid_Personality_TOV-01.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/2c07ecc9-ce3f-40a9-bd7a-5615c288bccb/FISM-Brand-Guidelines-10.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration EmilyRae developed a consistent tone of voice for FISM that unified messaging across their core initiatives: boater outreach, lawn care, and community education. Her strategy insures clarity and cohesion. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/e076e790-9802-495c-a2d8-22a4099b7680/FISM_Small_Poster_Infographic_Mockup.jpg Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/795b71cc-3e15-46d4-9603-aacc0176984d/grow+with+us+brochure+mockup.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration EmilyRae designed, illustrated, and wrote a variety of Boater Initiative materials, including brochures, checklists, and awareness items, to engage boaters in protecting seagrass. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9f4c03e1-458d-4055-87fc-4a678f9cb7b0/eutro+and+buffers.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration For the Lawn Care Initiative, EmilyRae illustrated and wrote informational brochures, flyers, and infographics that empowered residents to adopt environmentally responsible practices. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/713954df-302a-4889-9091-7945cbc02dcb/socialpost_mockup.jpg Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9e7c6bb6-8d7a-4e01-af09-7fa9ce5c7d0b/FISM_4_Grid_Personality_TOV-02.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/9a2b5e8d-b191-44f3-9230-9cd499f46c41/FISM-Brand-Guidelines-11.png Branding - FISM Coalition - Strategy + Messaging + Visuals + Illustration https://www.johnsonemilyrae.com/branding/workindoggz monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/122fa74d-6283-4646-b363-eec6e7647ee4/WD-LogoConcept3-Social-Media-Mockup.jpg Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/a2837f72-c4dd-487f-a242-637c30815408/Workindoggz_Brand_Guidelines-06.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/c7c3d02e-4ef4-40b7-9022-579c5def0b45/Workindoggz_Brand_Guidelines-09.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/00b511b7-8946-435b-8e45-76ddc9f0a422/workindoggz_logo_lockup.png Branding - Workindoggz - Strategy + Messaging + Visuals Along with collaborating on the log logo, EmilyRae led the internal tagline exploration process; she developed a unique tagline to draw in Workindoggz’s ideal audience. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/34605a0d-b5cf-4828-a9a3-a00e63b9a1bb/Workindoggz_Service_Icon_Lockup.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b88b8f22-5d60-4182-90a9-189716de3a6d/dog-clothes-mockup.jpg Branding - Workindoggz - Strategy + Messaging + Visuals EmilyRae created a bold yet approachable visual identity designed to strike the right balance between dependable and upbeat—just like the dogs this company serves. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/3508220e-0186-49b7-b037-6ee14c13624b/WDShirt-Mockup.jpg Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/6c61d820-b0ad-495a-b7ca-689db4986cf1/2255-01-frisbee-mockup.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753727659265-6FKVUBD458TQDW967U5B/IMG_1672.jpg Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b3dd3ec4-bf3f-4a08-8b67-ef64af35602d/Workindoggz_Cap_Cover_Mockup.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/63232399-ebaf-4b30-afbc-3dc476b905c2/Workindoggz_Brand_Guidelines-08.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/7e4e57a3-2546-474c-93a1-ffbe86456942/Workindoggz_Brand_Guidelines-13.png Branding - Workindoggz - Strategy + Messaging + Visuals https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/b960c8e8-33a8-4704-881b-638708b5e365/WD-LogoConcept1-Urban-Posters-Mockup.jpg Branding - Workindoggz - Strategy + Messaging + Visuals EmilyRae defined a voice that’s warm, wise, and slightly-playful—shaping how Workindoggz speaks, from welcome emails to trailhead flyers. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/41a04f66-1e84-4918-b194-beba031c4f9a/Workindoggz_Nature_Icon_Lockup.png Branding - Workindoggz - Strategy + Messaging + Visuals EmilyRae designed a flexible icon set that brings clarity to services and adds a bit of tail-wagging charm across digital and print. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753727698017-YPPCZRS8L913AEJUBO2O/IMG_1671.jpg Branding - Workindoggz - Strategy + Messaging + Visuals https://www.johnsonemilyrae.com/branding/seventh-ave monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/43e302af-7e85-40b1-aa12-c6eee25f61ae/Seventh_Ave_Brand_Guidelines_Example-04.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/55184e23-431c-4ff1-ab72-30954283755a/sign.jpg Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/6125e52b-f957-455b-9edd-6c559e05b9d5/Branding+mockup+psd.jpg Branding - Seventh Ave - Strategy + Messaging + Illustration + UI EmilyRae helped shape a visual identity rooted in approachability and heart. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753302281040-10RDQ4VM8ZE6833E4EB9/hand-holding-sheet-paper-against-green-wall.jpg Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/c84c5484-3d9d-4dac-8b1c-76685fa6c66c/postcard_mockup.jpg Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/d4667419-58e2-4dfb-a1e2-99ea529de529/Seventh_Ave_Brand_Guidelines_Example_Artboard+8.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI EmilyRae led the development of the agency’s brand core. EmilyRae built its mission, vision, values, and personality to resonate with its purpose-led partners. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/65834afa-c717-40b5-b6fb-a2287b108652/Seventh_Ave_Brand_Guidelines_Example-06.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1753303904734-DBK8D8WMT0BUQ7QX7ORZ/Tote-Mockup.jpg Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/c632e8de-6843-4d01-ad3f-c0ad18f5c370/website_mockup.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI EmilyRae also wrote all of the copy for Seventh Ave's site along with refining the UI to better-reflect the agency’s thoughtful process and to showcase its work. https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/cb6f6c64-bbb2-430f-9e0c-6eed7d836872/Seventh_Ave_Brand_Guidelines_Example-07.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI https://images.squarespace-cdn.com/content/v1/609049e01984c51d355424b4/1c06b98e-615f-4784-a60f-56090a154b82/Icon_System.png Branding - Seventh Ave - Strategy + Messaging + Illustration + UI She also led the illustration approach, creating a style that brings clarity and warmth to abstract ideas with the goal of anchoring Seventh Ave’s work in story and service.